What’s interactive ad?
1. Not Passive, ‘Active’
-> Communicate with consumers to promote
Products, brands, services.
2. Make consumers participate in Ad,
Not just watch
1. Needforclosure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomp
* 무의식적으로 추구되는 다양한 목적이 개인의 판단, 의사결정 그리고 행동, 특히 상품소비의 범위 안에서 어떻게 영향을 미치는지를 알아보고자 한다.
* 고객이 의식적인 목적을 추구할 때에도, 무의식적인 목적에 영향을 받는가?
개인의 의식적, 무의식적인 목적들이 목표 달성의 단일한 수단
증가한다.
When the client begins to understand that the counselor will not reject him or her for what he or she says, that client begins to feel that it is safe to share more private thoughts.
내담자가 이해하기 지각할 때 상담자는 그, 그녀가 말하는 것을 위해 거절하지 않을것이고, 내담자는 더욱더 사적인 생각들을 안정적으로 공유한다.
cognition about toilet for health like that of Western countries and Japanese.
Furthermore, there were no any devices that diagnose health condition through defecation. So, if we set the target customer, we will have a chance to penetrate into the specific market as a pioneer in its industry.
2. Company
Our company name is New Mankind. To produce and sell 'Doctor Looloo', we are going to
family's developmental stage - childhood(6~12years).
: Economic status - not bad. But mom has two jobs.
: The physical health of family members - mom : alcohol abuse
· Family crisis
- mom is an alcohol addict.
: The family have a high cognition to family crisis because they try to improve on the mom`s addictivene
needed?
The reason assistive technology needed is First, to help students meet all their difficulties. Second, to aide in student's goals outlined in their IEP and assist with overcoming difficulties of meeting targeted goal. For every child who has an IEP, that child should also have an Assistive Technology Evaluation to help him or her meet all their difficulties. Third, to provide the best o
가. 성공적인 학교에 대한 기초
1) 학교의 형태 : ①전통적(Conventional)-미국에서 아직까지 지배적인 형태, ②즐거운(Congenial)-다수는 아니지만 나타나고는 있는 형태, ③협력적(Collegial)-숫자가 점점 늘어가고, 성공적인 학교.
2) 협력적 학교로의 “paradigm의 이동” 은 전통적, 즐거운 학교로부터의 이동을
12. Decision making process
1)욕구 인식: 새로운 휴대전화가 필요함
2) 정보수집
① 광고 TV, 라디오, 인터넷, 인쇄매체
② 인터넷 각 브랜드의 홈페이지, 가격비교 사이트, 사용후기
③ 주변인의 의견 친구들, 부모님, 통신사에서 일하는 친척분
④ 대리점 직접 방문하여 만져보고 체험하며 점원에게 질
cognition in terms of individual level and social level in solving environmental problems. And we think this inequality of cognition will eventually lead us to the society of destruction beyond the society of danger. We would like to point out that our society needs to have more balanced view. Accordingly, we expect our research will be helpful in this period filled with danger of environmental p
for the environmental issues, it is we that can solve the problems.
(9th grade ‘social studies’ chunjae gyoyuk p.56)
Stressing the importance of individual-level efforts
‘Opposing fur’ campaign, ‘Ban on hunting whale’ campaign, or ‘anti-nuclear’ movement are activities for bringing back the environment. However, in some sense, rather than these activities, having eco-frien